EcoBoost Advertising during Clipsal 500

Chilliman · 05-03-2012, 10:17 AM

I noticed a very peculiar thing during the Clipsal 500 - 'EcoBoost' signage on the FPR cars. Even one of the commentators pointed out that it was the new 4 cyl engine going into Falcon.

What do we all make of this? Is the release closer than we think?

fou_bleu · 05-03-2012, 11:15 AM

Will even said he needed the EB engine on Saturday! lol Good to see the word being spread!

**DJM83** · 05-03-2012, 12:56 PM

Maybe there was subliminal messaging in Davos result on Sat

phillyc · 05-03-2012, 02:02 PM

EcoBoost sponsored FPR Falcons finished 1-2 on Sunday.

**Polyal** · 05-03-2012, 02:10 PM

Now if only the people buying falcons had a low IQ like commy buyers and thought that the V8SC's run Ecoboost engines, it must be good!

GTP-03 · 05-03-2012, 02:44 PM

Quote:

Originally Posted by Polyal

Now if only the people buying falcons had a low IQ like commy buyers and thought that the V8SC's run Ecoboost engines, it must be good!

lol spot on

blackf6 · 05-03-2012, 03:37 PM

Any advertising is good for the new engine but i couldn't help thinking that when i was watching sweet v8 falcons winning races why would you want to then go out and buy a 4 cylinder falcon? Edit- On a side note I'm not trying to bash up on the eco boost engine either. I think with the cost of fuel only ever rising it is a good idea.

blk6t · 05-03-2012, 03:43 PM

I think it was a good start by Ford, but to really sell the ecoboost, they need to expand beyond V8SC into a more mainstream medium e.g. Primetime TV

I have said it before, the average person has no idea about ecoboost and it's econimical capabilities...

Cmon Ford, start thinking bigger especially if you really want to start selling some cars!

blueoval · 05-03-2012, 03:49 PM

Nothing wrong with this advertising. In fact Ford need more of it.

The more positive press we have about it, the better.

**Polyal** · 05-03-2012, 03:51 PM

Atleast its not for the bloody focus or mondeo!

blk6t · 05-03-2012, 03:59 PM

Quote:

Originally Posted by Polyal

Atleast its not for the bloody focus or mondeo!

Agreed!

jpd80 · 05-03-2012, 04:04 PM

Anyone else see CEO Robert Graziano in FPR's tent, apparently they consider him their lucky charm....
Good to see that the Ford CEO is enthusiastic about Ford in motorsport...

Nikked · 05-03-2012, 04:49 PM

Hopfully he will see the passion for the falcon!

Dr Smith · 05-03-2012, 05:16 PM

Quote:

Originally Posted by blk6t

I think it was a good start by Ford, but to really sell the ecoboost, they need to expand beyond V8SC into a more mainstream medium e.g. Primetime TV

I have said it before, the average person has no idea about ecoboost and it's econimical capabilities...

Cmon Ford, start thinking bigger especially if you really want to start selling some cars!

They need something like the XP Falcon endurance run, but throw in lpg, ecoboost, etc and show the whole range saving money directly to it's competitors...maybe a wheel barrow full of cash to highlight the actual dollars saved when running each superior Falcon to it's competitor..think big, shout it out , just do something...lol..now I feel better.

Nikked · 05-03-2012, 05:19 PM

Quote:

Originally Posted by Dr Smith

They need something like the XP Falcon endurance run, but throw in lpg, ecoboost, etc and show the whole range saving money directly to it's competitors...maybe a wheel barrow full of cash to highlight the actual dollars aved when running each superior falcon to it's competitor..think big, shout it out , just do something...lol..now I feel better.

What, like this...

http://youtu.be/m5PBdWU33vU

Dr Smith · 05-03-2012, 05:20 PM

Quote:

Originally Posted by Nikked

What, like this...

http://youtu.be/m5PBdWU33vU

On a bigger level...$2 is a weekend paper, show them saving big bucks, driving long distances...or carrying 5 and spending less, out accelerating a VE but saving more, ..

jpd80 · 05-03-2012, 05:23 PM

Quote:

Originally Posted by Nikked

Hopfully he will see the passion for the falcon!

The best way people can show their passion for the Falcon is to go buy a new one...

Dr Smith · 05-03-2012, 05:25 PM

Quote:

Originally Posted by jpd80

The best way people can show their passion for the Falcon is to go buy a new one...

True, however the manufacturer has to have passion in it's product as well. Even the mighty Coca Cola proved it could lose market share when it reduced it's marketing spend for a short period, or so an attractive advertising student once told me...

Bossxr8 · 05-03-2012, 05:49 PM

Quote:

Originally Posted by jpd80

Anyone else see CEO Robert Graziano in FPR's tent, apparently they consider him their lucky charm....
Good to see that the Ford CEO is enthusiastic about Ford in motorsport...

There's nothing like a fully funded junket to get the interest going.

I'd be enthusiastic too if they paid for my flights, accom, food and drink and got me a place in the pits.

The season will probably be over before the ecoboost makes into showrooms, so its kind of pointless now. Good to see they did an EcoLpi banner.

Chilliman · 05-03-2012, 07:20 PM

Quote:

Originally Posted by Bossxr8

The season will probably be over before the ecoboost makes into showrooms, so its kind of pointless now. Good to see they did an EcoLpi banner.

So I guess it won't be long before the media get wind of this and start laying the boots into Ford...AGAIN

jpd80 · 05-03-2012, 07:31 PM

Quote:

Originally Posted by Chilliman

So I guess it won't be long before the media get wind of this and start laying the boots into Ford...AGAIN

I think they could get a few good ideas reading some of the comments on AFF.

Fearing that someone will ask me if Ecoboost is a fuel additive...

Falcman0o7 · 05-03-2012, 09:07 PM

Advertising lol! See whincup take a sip of his MONSTER ENERGY DRINK as soon as the camera hit him...

Fireblade · 05-03-2012, 09:09 PM

Quote:

Originally Posted by Falcman0o7

Advertising lol! See whincup take a sip of his MONSTER ENERGY DRINK as soon as the camera hit him...

He's just getting ready for his long time coming career move to NASCAR

z80 · 05-03-2012, 09:18 PM

I was there...whether they have an ecoboost engine or not it was great to see ford getting some respect from the HORDES of red Holden fans.

1,2 win....very convincingly too.

phillyc · 05-03-2012, 09:27 PM

Quote:

Originally Posted by z80

I was there...whether they have an ecoboost engine or not it was great to see ford getting some respect from the HORDES of red Holden fans.

1,2 win....very convincingly too.

Adelaide is GM town. So, a very convincing 1-2 in front of them is great. Clipsal always TV rates very well too.

sgt_doofey · 05-03-2012, 10:03 PM

No different to them putting RANGER on there last year.

aussie muscle · 06-03-2012, 10:04 AM

Quote:

Originally Posted by 4RD4TW

Will even said he needed the EB engine on Saturday! lol Good to see the word being spread!

i think that was because it was running on four cylinders,

blueoval · 06-03-2012, 10:33 AM

Ford fans are always outnumbered 3 to 1 from what I see at Clipsal. Getting some Ecoboost coverage on the Ford badged cars is a start especially when the Ford Factory team win 1-2.