Ford outsells Holden for first time since 1999

[Blue_XR]

It seems that Ford really is on the up and their strategy is working, regardless of the types of vehicles that are helping them.

The Australian car market went back to 1999 in April, with Ford Australia beating arch nemesis Holden for what appears to be the first time since ‘Pretty Fly (For a White Guy)’ topped the singles charts.

According to VFACTS figures for last month, Ford nabbed 6842 sales, representing growth of 18.2 per cent. Holden fell 5.1 per cent to 6710 units. In January 1999, the last time the Blue Oval beat the Lion, the scores were 8591 versus 8335, and the AU Falcon and VT Commodore were top-sellers. No longer.

The April 2016 figures put the two brands respectively in fourth and fifth position for the month behind Toyota, Hyundai and Mazda. Year to date, Holden leads Ford with 29,299 (down 8.2 per cent) versus 25,484 (up 18.2 per cent), but the gap is closing fast.

Driving Ford’s success as usual was the Ranger ute, with 2973 sales, or about 45 per cent of Ford’s total. The Ranger was the third top-selling vehicle overall behind the Hyundai i30 and the Toyota HiLux (though, crucially, Ranger 4×4 sales beat Hilux 4×4).

Amazingly, Ford’s second top-selling car was the Mustang, with 690 units. As we know, the American muscle car is running at a rate of demand much higher than supply, prompting dealer markups and long waiting lists.

These two models were alone responsible for almost all Ford’s growth, though the Focus (502, up 32.5 per cent), Kuga (421, up 13.2 per cent) and Mondeo (202, up 360 per cent thanks to supply) did well. The Falcon sedan (410), Falcon Ute (238) and Territory (654) all fell moderately.

By comparison, Holden’s top-seller was Commodore with 1908 (down 6.6 per cent), followed by the Colorado ute with 1228.

The Captiva (823, up 32.7 per cent) contributed, as did the Trax (571, up 53.5 per cent), Holden Ute (406, up 12.2 per cent) and the all-new Spark, which topped the flagging Micro Car segment on 224 sales.

The locally made Cruze managed only 808, down 21.6 per cent, ahead of the imminent end of production before the end of 2016.

The Ford v Holden battle wasn’t the only major surprise from April. Mercedes-Benz finished ninth and in so doing beat Subaru, while BMW grew almost 60 per cent and knocked off Honda. Volkswagen also beat Mitsubishi and Nissan.

A full breakdown of all the industry figures will go live at midday.

http://www.caradvice.com.au/440319/f...me-since-1999/

[Wretched]

Great work Ford.

Keep it up.

[FPV GTHO]

Is the gap between Ranger and Colorado more than what Mustang contributes though?

[SumoDog68]

Originally Posted by FPV GTHO

Is the gap between Ranger and Colorado more than what Mustang contributes though?

Colorado 1228 Mustang 690 Ranger 2973. How are Mustang sales relevant to dual cab segment where Colorado and Ranger compete?

[FPV GTHO]

Its not really relevant, but i'd read another article that credited Fords growth to Mustang.

[fgpsi]

oh how the mighty have fallen :( toyota and hyunda who woulda thought

[NX74205]

Brilliant result. Well done, Ford.

The naysayers can **** off.

[BENT_8]

A great result, but the headline should be 'Ranger outsells Holden' as the 35% increase is in Ranger sales.

If we are realistic...

[BLUEYBA]

Ford Australia was known as the Falcon car company. I guess now its called the Ranger car company

[Dauphin]

People are buying more 4x4s to try and see over the existing 4x4s at corners and red lights. It's a domino-effect.

[Fordman1]

Originally Posted by BLUEYBA

Ford Australia was known as the Falcon car company. I guess now its called the Ranger car company

That will change, they'll have some good products coming in the next 5 years.

[superroo]

Top Ten
Hyundai i30 4,143
Toyota Corolla 2,959
Ford Ranger 4X4 2,534
Mazda 3 2,512
Toyota Hilux 4X4 2,452
Holden Commodore 1,908
VW Golf 1,811
Mazda CX-5 1,675
Mazda CX-3 1,604
Hyundai Accent 1,555


Ranger Vs Hilux
Ranger - 2,973
Hilux - 3,384

Local Manufactured
Ford - 1,302
Holden - 3,118
Toyota - 1,730

[Smoke Pursuit]

Its amazing how good the Ranger sells compared to the Everest...

Ford should have a sub 40k Everest starting price.

[BENT_8]

Originally Posted by BLUEYBA

Ford Australia was known as the Falcon car company. I guess now its called the Ranger car company

Someone should make a blue oval badge with RANGER instead of FORD to use for avatars.

[SumoDog68]

Originally Posted by Dauphin

People are buying more 4x4s to try and see over the existing 4x4s at corners and red lights. It's a domino-effect.

Once that's too low you add a lift and 35s 😊 On more serious note VW Golf is really selling well considering all the bad publicity with DSG and diesel gate emission scandal.

[Vesper Martini]

Originally Posted by Smoke Pursuit

Its amazing how good the Ranger sells compared to the Everest... .

True but same could be said for Hilux to Prado sales

Originally Posted by Smoke Pursuit

Ford should have a sub 40k Everest starting price.

It would need to be the 2WD 2.2L
a POS and would only damage sales of other models though reputation.

Currently Territory is filling that price bracket but not for too much longer

When is the Edge coming?

[Vesper Martini]

Originally Posted by superroo

Top Ten
Hyundai i30 4,143
Toyota Corolla 2,959
Ford Ranger 4X4 2,534
Mazda 3 2,512
Toyota Hilux 4X4 2,452
Holden Commodore 1,908
VW Golf 1,811

look at position 1,2,4 & 7

Ford need to get Focus selling!

[FERG_51]

No body knows the Focus has a proper auto now and they dropped diesel

[janddbone]

This is of course great news... But where are all the people that said it should not be the Falcon Motor Company??? Ranger Motor Company is okay I suppose???

[Sabantien]

I like the part about the arch nemesis, Holden. I read an article yesterday that said Ford's arch nemesis was Toyota.

I have to say that if I was in the market for a new car, most of the current Ford range would definitely get a look.

I'd prefer an Everest over the Ranger, I think the Fiesta would be a great little car for around town if only it had a centre armrest, but the manual I took for a test drive a while back went pretty well, Focus at least doesn't look as hideous inside as it did, and I reckon the ST and RS would be a whole lot of fun, the tech of the Mondeo definitely grabs me, the Mustang... dream car.

Heck, I think the FGX Falcons look great and I'd be happy trading the FG G6E in on an FGX G6ET.

[Eaturbo]

It will be a cold day in hell before Everest oursells Prado. The Prado has a huge following and the update model with the hilux 2.8L and 6 speed auto is a great car in GXL form. I think the base model Everest looks too cheap for the money.

[RANGEREST]

Originally Posted by Eaturbo

It will be a cold day in hell before Everest oursells Prado. The Prado has a huge following and the update model with the hilux 2.8L and 6 speed auto is a great car in GXL form. I think the base model Everest looks too cheap for the money.

Same thing would have been said about Ranger and Hilux just a couple of years ago.

[Eaturbo]

Yes but ranger and before that courier have been around for years. And for that matter Hilux is still on top sales wise with a comfortable lead. The Prado has owners which are buying the 3rd series which started in around 98 and has a very good following. The Pajero has been around for 30 plus years and has never come close to Prado. There's lots of cars in the Prado class that are cheaper but it still finds plenty of homes.

[TUF_302]

It don't matter who our arch nemesis is, as long as we sell the most cars of any type

[Ben73]

Originally Posted by Eaturbo

I think the base model Everest looks too cheap for the money.

Yep. I can't believe people actually buy Ambiente's in this redish orange colour.


It reminds me of some 90's American garbage. That grill, that black bumper, those black wing mirrors, those 12 inch wheel, then top it all off with that colour for $50,000. Just wow.
I know looks are subjective, but I think the above photos is one of the ugliest new cars on sale today in Australia.

It actually looks like a slightly new version of the old Explorer.



I love the look of a black Titanium though.

[malazn mafia]

Never knew Ford outsold Holwoo in 1999? Which model did Ford use to top the charts.. Surely wasnt the AU? Festiva Trio on runout special, or Ford Ka? Clearly remember every second car was a VT eggmobile in '99 and every high school kid fantasised about owning a VT Commodore, worshipping VL/VN SS or lusting over Subaru WRX's. No one I knew aspired to own an AU.

[csv8]

Without Ranger ,Ford wouldn't exist in Australia!! Surely, Detroit is concerned about Ford Aus ?????

[FlipXW]

Heres what I believe to be a really positive article which is a pleasant change for Ford, yet people still can't be happy and want to point out all the negatives. 'What if the Ranger didn't exist'? It doesn't matter cause the Ranger does exist and hopefully its positive sales and following will have a overflow effect onto the rest of the range in the coming years. Mustang is sure to lift the brand image too.
Look what the Commodore does/did for the rest of the rubbish Holden line up. Bloke loves his SS commodore so the missus gets a cruise or captiva for example just because its a Holden too.

[XR Martin]

Originally Posted by Ben73;565****

Yep. I can't believe people actually buy Ambiente's in this redish orange colour.
image

It reminds me of some 90's American garbage. That grill, that black bumper, those black wing mirrors, those 12 inch wheel, then top it all off with that colour for $50,000. Just wow.
I know looks are subjective, but I think the above photos is one of the ugliest new cars on sale today in Australia.

And $60k gets you into this beauty.

[superroo]

The worry should really be with the red camp when you analysis the figures, when you consider both won't have replacements for there local vehicles as such.

Holden
Total 6,710
Local 2,314 (Commodore only. Discounting Cruize)
Local 34%

Ford
Total 6,842
Local 1,302 (Falcon & Territory)
Local 19%