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Old 10-12-2019, 06:52 PM   #1
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Default Re: Will the Holden brand survive?

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So,what “surprise” is next? GM to can the Holden nameplate in OZ?
It won't just be the Holden nameplate, but GM will pull out of Australia/NZ completely. If they couldn't make the numbers work for the whole of Europe, why would a heavily cost conscious GM continue to support and develop RHD vehicles for the tiny Australian market.

When Holden was number 2 or 3 in the market, perhaps GM would have seen a viable case for Holden, but they battling to stay in the top 10, I can't see there being new models arrive beyond the current life cycles of what they are selling now. The Commodore and Astra being an expensive buy in's from PSA, these were obvious candidates to drop first.

Whilst it's sad for dealership employment, I have no sympathy for the situation Holden and GM have found themselves in. You reap what you sow and GM's arrogance, poor products and stupid product planning over many decades has lead to where they are now.
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Old 11-12-2019, 03:59 PM   #2
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Default Re: Will the Holden brand survive?

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It won't just be the Holden nameplate, but GM will pull out of Australia/NZ completely. If they couldn't make the numbers work for the whole of Europe, why would a heavily cost conscious GM continue to support and develop RHD vehicles for the tiny Australian market.

When Holden was number 2 or 3 in the market, perhaps GM would have seen a viable case for Holden, but they battling to stay in the top 10, I can't see there being new models arrive beyond the current life cycles of what they are selling now. The Commodore and Astra being an expensive buy in's from PSA, these were obvious candidates to drop first.

Whilst it's sad for dealership employment, I have no sympathy for the situation Holden and GM have found themselves in. You reap what you sow and GM's arrogance, poor products and stupid product planning over many decades has lead to where they are now.
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People questioned the logic of keeping the Holden brand alive when they announced they'd cease production. Some argued that yes they should because the brand name has equity, and it means a great deal to Korea Australia.
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Old 07-12-2019, 01:29 AM   #3
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Default Re: Will the Holden brand survive?

Please have mercy on the Commodore badge and kill it. It is already a disgrace they have gone this long with it, at least the Falcon went down with dignity.

They are saying it is the highest selling large car but is it much difference in size between it and a Camry?
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Old 07-12-2019, 08:07 AM   #4
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Default Re: Will the Holden brand survive?

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Please have mercy on the Commodore badge and kill it. It is already a disgrace they have gone this long with it, at least the Falcon went down with dignity.

They are saying it is the highest selling large car but is it much difference in size between it and a Camry?
The nameplate is going to continue to live on,for the foreseeable future. The “sleeping lion” will awaken.
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Old 10-12-2019, 05:00 PM   #5
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Default Re: Will the Holden brand survive?

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The nameplate is going to continue to live on,for the foreseeable future. The “sleeping lion” will awaken.
Foreseeable future = 3 days.........
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Old 07-12-2019, 03:47 AM   #6
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Default Re: Will the Holden brand survive?

Latest commodore is better than the latest falcon. If you want to buy a large 4 door sedan for Aussie manufacturers the commodore is the only choice.
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Old 07-12-2019, 08:49 AM   #7
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Default Re: Will the Holden brand survive?

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If you want to buy a large 4 door sedan for Aussie manufacturers the commodore is the only choice.
Please explain. I had to check the date to see if I was in a time warp.
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Old 08-12-2019, 05:19 PM   #8
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Default Re: Will the Holden brand survive?

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Latest commodore is better than the latest falcon. If you want to buy a large 4 door sedan for Aussie manufacturers the commodore is the only choice.
??? Australian manufacturer dreaming again Aaron.
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Old 08-12-2019, 09:16 PM   #9
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Default Re: Will the Holden brand survive?

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Latest commodore is better than the latest falcon. If you want to buy a large 4 door sedan for Aussie manufacturers the commodore is the only choice.
Which ever you prefer grab one now before the bogans get to them,
it's heartbreaking to see dilapidated late model Falcons and Commodores


ooooh, you mean the ZB?

OK.....the bogan can have at them.

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Old 10-12-2019, 11:52 AM   #10
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Default Re: Will the Holden brand survive?

Ford has ignored the Mondeo. Doesnt promote it. Who? apart from us now it exists?? Rumour is it will be deleted soon. ?
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Old 10-12-2019, 03:38 PM   #11
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Default Re: Will the Holden brand survive?

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Ford has ignored the Mondeo. Doesnt promote it. Who? apart from us now it exists?? Rumour is it will be deleted soon. ?

Mondeo was deleted earlier in the year. Its an order only until this month for fleets in Ambiente guise.
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Old 10-12-2019, 03:54 PM   #12
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Default Re: Will the Holden brand survive?

Commodore gone.

https://www.whichcar.com.au/news/hol...xvOBStrGQ9MDMs
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Old 10-12-2019, 03:56 PM   #13
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Default Re: Will the Holden brand survive?

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That and Astra, this was inevitable.
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Old 10-12-2019, 05:09 PM   #14
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Default Re: Will the Holden brand survive?

It's a shame that Holden couldn't have anticipated what everyone else seemed to have known was inevitable. That way the well respected Commodore nameplate could have been retired with some dignity when the last VF rolled down the line.

How they ever thought Australians would buy the smoke and mirrors illusion that was the ZB Commodore just beggars belief.

I don't knock the Insignia, in fact I think it's probably a very good car on its own merits. Unfortunately though, its star was tarnished due to being thrust into the limelight as the lead actor in 'The Great Commodore Swindle of 2018'.

Marketing hype and spin can only take a company so far. Wallets literally flew back into pockets all over Australia once the car buying public caught the unmistakable whiff of cow manure emanating from Holden showrooms.
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Old 10-12-2019, 05:18 PM   #15
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Default Re: Will the Holden brand survive?

Sad news really, Holden from 10 years ago to now, what a roller coaster ride. Surely they don’t have long until they are no more.
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Old 10-12-2019, 05:29 PM   #16
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Default Re: Will the Holden brand survive?

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Sad news really, Holden from 10 years ago to now, what a roller coaster ride. Surely they don’t have long until they are no more.
More of a slippery dip than a roller coaster.
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Old 10-12-2019, 06:38 PM   #17
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Default Re: Will the Holden brand survive?

15 years I ago I was heavily involved with the HF V6 project. Holden were on a high. New assembly plant in Port Melbourne. New engine with big projected sales of the SIDI and Turbo versions to Fiat and Saab respectively. How quickly it all unraveled.
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Old 10-12-2019, 06:53 PM   #18
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Default Re: Will the Holden brand survive?

They shot themselves in the head 15 to 20 or more years ago when they were planning the VE.

They built a car that had much going for it at the time as a performance sedan but it was skinned for appointments and gadgets compared to its imported competition and the bread and butter variants of the Commodore lost their loyal customers.

When SUV’s became the must have for families those customers were never going to return.





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Old 10-12-2019, 07:00 PM   #19
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Default Re: Will the Holden brand survive?

The rot started about 15 years ago when GM purchased Daewoo, made them GM-DAT and started selling Daewoo crap with various GM badges including Holden.


The HF V6 engine and Zeta platform promised much but failed to live up to expectations.
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Old 10-12-2019, 07:17 PM   #20
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Default Re: Will the Holden brand survive?

Just read on The Age website after Buick canned The Regal, last week Holden released a statement declaring the future of Commodore was safe.
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Old 10-12-2019, 07:28 PM   #21
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Default Re: Will the Holden brand survive?

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Just read on The Age website after Buick canned The Regal, last week Holden released a statement declaring the future of Commodore was safe.
They did. Obviously was standard corporate spin.
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Old 10-12-2019, 07:50 PM   #22
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Default Re: Will the Holden brand survive?

It’s a sad day. What ever you think of ZB, to see the Commodore name gone is just sad.

A strong Holden always meant a strong Ford back in the day. It’s a shame that’s gone.
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Old 10-12-2019, 07:54 PM   #23
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Default Re: Will the Holden brand survive?

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It’s a sad day. What ever you think of ZB, to see the Commodore name gone is just sad.

A strong Holden always meant a strong Ford back in the day. It’s a shame that’s gone.
Exactly. When Ford announced they were pulling up stumps in 2013 I said Holden will follow. People said I was talking faeces and Ford was only closing because they made poo cars which nobody wanted. I said one needed the other to justify building cars in Australia.
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Old 10-12-2019, 08:07 PM   #24
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Default Re: Will the Holden brand survive?

duplicate

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Old 10-12-2019, 10:20 PM   #25
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Default Re: Will the Holden brand survive?

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Exactly. When Ford announced they were pulling up stumps in 2013 I said Holden will follow. People said I was talking faeces and Ford was only closing because they made poo cars which nobody wanted. I said one needed the other to justify building cars in Australia.
It really turned toxic when the government called Holden's bluff by removing
$500 million from local industry funding, that was the last straw, not Ford leaving.

Ford left because it was past due leaving, the FG was really the last miracle save,
without funding for the top hat, Ford would have just done BFIII and left by 2011

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Old 10-12-2019, 08:59 PM   #26
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Default Re: Will the Holden brand survive?

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It’s a sad day. What ever you think of ZB, to see the Commodore name gone is just sad.

A strong Holden always meant a strong Ford back in the day. It’s a shame that’s gone.
Tbh for me the commodore died with the VF. Today's announcement is just GM no longer being in denial,

The whole ford vrs holden thing ended then too tbh
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Old 11-12-2019, 12:43 AM   #27
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Default Re: Will the Holden brand survive?

One thing I won't miss, the jingoistic bulldust of Holden.
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Old 11-12-2019, 12:46 AM   #28
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Default Re: Will the Holden brand survive?

Pilbara Motor Group (Holden and Suzuki) announced their closure at the end of the month.
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Old 11-12-2019, 04:45 PM   #29
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Default Re: Will the Holden brand survive?

More and more manufacturers withdrawing sedans will only bolster Hyundai/Kia at the lower end of the market. It will continue to make for happy dealers too. The easily overlooked part of the car selling/buying process.
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Old 11-12-2019, 05:12 PM   #30
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Default Re: Will the Holden brand survive?

A couple of points that have not been mentioned here ( as far as I know.)

Holden was recognised by the old GM to be the home of RWD excellence, and the jewel in the GM crown. ( Bob Lutz ?)
If the new GM, not Holden, were genuine about RWD and RHD, Holden would be exporting Commodores, Monaros, Toranas and an unnamed SUV and dual cab ute to the world.

The new GM is not interested in building vehicles, it is interested in profit, share price and subsidies. Australia does not qualify on any of those.
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