Ineos Grenadier - interesting marketing concept

[Franco Cozzo]

The part that made me chortle is Ineos had an opportunity to really jam it up the bum of Toyota with their 79 series, and they come in like $30K above the VDJ79

Its EXACTLY like Ford and the Mustang EV and Telsa Model Y.

$30K more for the new kid on the block without the established spare parts network and uses BMW engines, on a vehicle designed to be a rugged go-anywhere off-roader.

Out of all the engine choices available, why would you go with BMW over someone like Cummins for the diesel and Ford Godzilla/GM L8T for the unleaded.