Quote:
Originally Posted by Franco Cozzo
That's 250-300x a month in sales you aren't getting, that are high value sales - those cars START at $80K onwards.
Further context around those cars - it's a vehicle that's not offered in our market by the manufacturer, that's a reworked import with limited dealer network and support, that's still selling 250-300/month at pricing going well into six figures.
Sure it's not big in the grand scheme of things, but either were MG and look where they sit on the monthly sales, selling a range that everyone else turned their back on because it 'wasn't worth it'.
How many if those 250-300x month you reckon you'll take back off them if 2.7L EB was available in Ranger and priced around the $70K-$80K mark as a 'hero' model? Like Raptor but not off-road focus.
Why concede market share when you could easily plug a gap?
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These people who want to tow big (over 3.5t) won't give us a look in anyway. If that is the reason they are buying them. Which I would assume is probably a fair chunk of their sales.