[oldel]

Nobody buys anything except SUVs these days and the HRV is all they have.
Honda cars aren't bad, but these days no one goes looking for them as they're not exciting. Old civics, preludes, accords were decent cars but nondescript Thai made plain cars of a brand people have forgotten is a losing strategy - just ask nissan and mits. You can't out-suv, out-sedan, out-corolla or out-bland toyota at their game.

Also something not mentioned is honda have to be hurting due to takata air bag faults. Currently having to buy back many old cars to take them off the road.