Quote:
Originally Posted by dannyhilton
I’d almost forgotten Wheels magazine even existed, I used to rush to buy each copy as soon as it came out as a kid. Will have to have a read!
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Same.
I think the small Ford have always suffered from being the middle child in their classes.
They are too good to play the price games with the Japanese and Korean, and they are not at the level of the Germans. As a general comment.
So you have most normal people looking for a cheap run about, so price is the main factor. The others who want a small car and want a "prestige" brand/experience and then they go the EU path.
I think Ford really need to sell the fact that they are in the middle, they offer quality at a reasonable price but dont stoop to be the cheapest etc.
To be honest, other than the Ranger and the Mustang, I think you can say that about most of what FoA dished up over the past few decades.
Lots of engineering etc that the normal punter doesnt notice. Get a cheap car like a laser and it sells.